The term represents a specific type of virtual item purchasable and sendable by users on the TikTok platform. It functions as a form of digital appreciation that viewers can give to content creators during livestreams. For example, a viewer might purchase and dispatch this item as a token of enjoyment for a performance or informational broadcast.
The presence and popularity of these digital items create a financial incentive for creators to produce engaging live content. This system fosters a direct connection between creators and their audience, allowing viewers to directly support individuals whose content they value. The introduction of virtual gifting on platforms like TikTok reflects a shift towards creator monetization strategies beyond traditional advertising models.
