The phrase refers to popular rap music tracks gaining traction and visibility on the TikTok platform within the year 2024. These musical pieces are often characterized by their catchiness, relatability, and suitability for short-form video creation, which encourages widespread use in user-generated content.
This trend represents a significant shift in music discovery and consumption, offering burgeoning artists a direct avenue to reach a broad audience, bypassing traditional gatekeepers. Its influence extends beyond entertainment, shaping contemporary culture and driving trends in fashion, dance, and language, providing quantifiable metrics for success based on virality and user engagement.