A promotional mechanism offered within the TikTok Shop platform allows users to obtain discounts on purchases made during a specified period. These alphanumeric codes, when applied at checkout, reduce the total cost of eligible items. For example, a user might enter a specific sequence to receive a percentage off their entire order or free shipping.
These incentives serve as a driver for increased user engagement and sales volume on the platform. Businesses utilize them to attract new customers, incentivize repeat purchases, and clear inventory. Historically, promotional offers have played a significant role in boosting e-commerce activity, particularly during key shopping periods, and TikTok Shop leverages this strategy to capitalize on consumer interest.