A Galaxy on TikTok refers to a specific virtual gift that users can purchase within the platform and send to creators during live streams or in-feed videos as a form of appreciation or support. The value of this digital item translates into real-world currency for the recipient. As an example, if a viewer buys and sends a Galaxy gift, the creator receives a portion of its monetary equivalent.
This gifting system allows viewers to directly contribute to content creators whose work they enjoy, fostering a sense of community and incentivizing quality content creation. The history of virtual gifting stems from early internet forums and live streaming platforms, evolving into a significant revenue stream for many online personalities. This income can supplement traditional forms of revenue generation such as advertising or sponsorships.