The phrase translates from Spanish to English as “what is interacting on TikTok.” It encompasses the various ways users engage with content and other users within the TikTok platform. Examples of this engagement include liking videos, leaving comments, sharing content, following accounts, participating in challenges, using hashtags, creating duets or stitches, and sending direct messages.
The significance of user participation on the platform lies in its ability to drive content visibility and algorithm performance. Active engagement fosters a sense of community and encourages content creation. Increased interaction can lead to wider reach, ultimately contributing to a user’s or brand’s influence and presence within the TikTok ecosystem. Historically, this type of platform interaction has always been a key driver of success on social media platforms.