A popular trend on the TikTok platform utilizes a jazz standard, often remixed or reinterpreted, as audio for user-generated video content. These videos frequently feature creative visuals and range from simple lip-sync performances to more elaborate dance routines or storytelling.
The appeal of using a well-known song lies in its inherent recognition and emotional connection with a broad audience. This familiarity can significantly increase a video’s discoverability and engagement on the platform. Furthermore, the song’s timeless quality lends a sense of sophistication and nostalgia to the user’s content, potentially broadening its appeal beyond TikTok’s typical demographic. The repurposing of classic music in this manner introduces it to a new generation of listeners.